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Summer Rain

Rain in the Heartland

Photo courtesy of KOMU 8 and Michele Ridenour from Montgomery City, Mo.

Thank God for rain in the Heartland yesterday morning! After about three weeks of hot, dry and thirsty fields, Monday morning brought heavy storm clouds to our Mid-Missouri farm and the surrounding area. The rain had perfect timing as far as we were concerned, though we would have taken it gladly had it arrived a bit earlier. Sunday, as my family and I got my little brother registered and settled in at UCM Music Camp, my uncle finished harvesting the last of our 500+ acres of wheat. Harvest took just five days – but hundreds of gallons of fuel. 

Have you ever thought about how much fuel (& driving time) it takes to bring in a harvest? Well, obviously there’s the combine operator, but there’s also the grain truck driver, the taxi driver (this is my job when I’m home), not to mention the tractor, sprayer, water truck, and all the errands that have to be run just to get a good crop ready to harvest. As the taxi driver, I get to drive a normal truck around to the different farms to help my dad get all of the equipment he needs from point A to point B before he gets started.

It’s like those awful riddles from elementary school:

“Once upon a time a farmer went to market and purchased a fox, a goose, and a bag of beans. On his way home, the farmer came to the bank of a river and rented a boat. But in crossing the river by boat, the farmer could carry only himself and a single one of his purchases – the fox, the goose, or the bag of the beans.

If left alone, the fox would eat the goose, and the goose would eat the beans.

The farmer’s challenge was to carry himself and his purchases to the far bank of the river, leaving each purchase intact.

How did he do it?

This is part of everyday life for farmers. In fact, Sunday afternoon I ran the taxi for my dad to prepare for the rain that we sincerely hoped was coming. We made several trips back and forth between the different fields where he had been working and the storage facility that would protect the equipment and product (grain in trucks) from the rain. Dad had to figure out what to take first and how to park the different machines to make sure it all fit. I had to figure out how to drive his long bed four door pickup truck, which is far too new for me to be allowed to drive (my car is a 99, and I’m not even sure about it all the time because it’s big and low to the ground).

Problem solving skills are sometimes a mystery to me – I like to think that I’m good at that kind of thing, but really I’m good at the intellectual and informational side. Putting the same skills to practical use is a different story. When I got Dad’s truck sort of stuck in a hole driving across a waterway (which he told me to cross), all I could do was throw up my hands and radio Dad behind me for help. He’s sort of a pro at fixing problems for other people, too. He’s come to my rescue for dents, flat tires, and other motor vehicle mishaps – even when I was over an hour away from home.

Do you have a favorite farmer to call when everything goes wrong? Or are you the one who gets all the phone calls from common sense challenged people like me?

Maybe schools need a class in common sense. I’d enroll. 🙂

Farm Out Loud!

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Farmer’s Hands 2012 Missouri Farm Bureau Video Contest Winner

Check out one of the winners of Missouri Farm Bureau’s state video contest. The winners were announced at the 84th Missouri FFA Convention in Columbia, Mo. this week. This video was created by the Walnut Grove FFA Chapter.

I love all of the awesome facts they incorporated into the video, some of which I had heard before, and others that were new to me.

I spent the convention working in a basement room behind the Missouri FFA Convention stage. The people in that room worked incredibly hard, volunteering their time and effort to get the news out to the public. Each story that passed my desk as one of the editors (and there were over 400 press releases written and edited in that room) represented at least one big and exciting success of an FFA member, advisor, or supporter. My big and exciting success was practically running across the stage, one of over 700 people in blue jackets who were raised to the highest award/degree a state association can bestow on an FFA member – the state degree. I am the proud owner of a brand-new, shiny gold, emblem-shaped nerd medal!

Plant Goals, Harvest Success!

Oh State FFA Convention…. This coming week, hundreds (probably more like thousands) of high school students in blue corduroy jackets will converge on the Mizzou campus for an event they’ve been preparing for all year. Many will compete as state-qualifying teams and speakers in career development events (like Entomology, Dairy Foods, Meats, Soils, Floriculture, and other judging contests), and leadership events (speaking, Parliamentary Procedure, Knowledge, Sales, etc). Some will grace the stage as winners – of contests, awards, and degrees. Others will perform as talent entries or chorus members. This year’s leadership sessions will focus on this theme: Plant Goals, Harvest Success.

These two days of intense competition, inspiring speakers, leadership developments, and memories made are a celebration of agriculture in Missouri. These students are members of an organization that values and promotes our nation’s most vital industry – food and fiber production. Will all of them grow up to be farmers? Far from it. Many will go on to careers that are a far cry from a wheat field or a ranch – but even if their futures don’t become intimately linked with agriculture, they learn enough about the industry to speak up, vote smart, and spread the word – agriculture has a bright future, and we’re growing strong leaders for the winding road ahead.

This week, I’ll be spending most of my State FFA Convention in a room filled with computers and busy college students, typing away. It’s our job to record all of the awesome and exciting things that happen during convention to send to home chapters, newspapers and other media. The press room at convention will be hectic – but I think it’ll be a lot of fun. After all, this is part of what I can see myself doing with my life – telling the stories of the people of agriculture (or buying tan pants and a blue blazer – if girls even do that – and taking my own group of high schoolers to state contest). Talk about exciting!

Farm Out Loud!

Life Lessons From A Farmer – Sid Dubbert

It seems to be the exception to the rule when someone has such a passion for their career that they simply cannot imagine life apart from it. These rare people must be the best in their field – unable to separate themselves from their work, idle time is spent solving problems in their area of expertise, they are constantly pursuing greater knowledge, and their speech can’t help but spill over with their enthusiasm. I’m in an Intro to Teaching class this block (half a semester), and the most important thing to consider about teaching according to our professor, especially if secondary education is your goal, is passion for your subject matter. As in, even if you don’t become a teacher, you would spend a great deal of your time working with and learning about your subject (math, science, history…). He meant it as a warning – don’t settle for teaching because you just kinda want to and haven’t considered other options. I took it as encouragement. As a double ag major, farmer’s daughter, FFA member, etc. I can’t imagine my life apart from agriculture.

Today though, I’d like to tell you an inspiring story about a man named Sidney. He grew up on a farm not far from my hometown, where he plowed fields with mules, among other farm tasks, until he left for a tour of duty in the Air Force. Sidney meant to make the service his career, but unfortunate circumstances brought him home to another type of duty entirely. In the 1960’s, he found himself back on the family farm, following the same old routine, and before long became the farm’s primary caretaker. He loved the farm work even more this time around, and he lived happily ever after. Right?

Far from it. Sidney did – and still does – love the farm, and the life it provides. But some 30 years down the road, his story took a hard left turn.

Problem-solving is part of everyday farm life, maybe more so than many other careers. When the cows are loose in the front yard, the fence rows are falling down, and the tractor met some power lines head-on… Usually you’re the only one around who can fix the problem, and that’s exactly what you do.

It was definitely one of those days for Sid. The tractor wouldn’t start – dead battery. Easy fix, go get the truck and jumpstart it. Sid got everything hooked up, and disaster struck. As soon as he touched the starter, the John Deere 4440 jumped into gear – backing up over Sidney with its full weight, about 18000 pounds of metal and water with a corn planter behind it. After over an hour of lying there unable to move, a man hauling rock nearby came upon the accident and went for help. A broken pelvis and spinal cord damage meant that Sidney, with little control of his lower limbs, spent 6 months in the hospital before rehab therapy even began, with little hope of recovering to the point of walking again.

The next 6 months of his year’s hospital stay consisted of Sidney’s battle to walk again. With setbacks minor and major, he persisted with a positive attitude through it all.

Meanwhile at the farm, area farmers pitched in to help get Sid’s crops in and the community poured out its characteristic love and support during the struggles of one of its own.

Sid has been living at home since 2008. It hasn’t been easy, and there is a walker and a wheelchair that have taken up permanent residence in his house.

Are you ready for my favorite part?

November 6th, 2009. It’s harvest season, and the corn is ready to be picked. Sid’s son Steve is out on the combine hard at work.

Sid’s family gathers around him, helping him get out to where Steve is working. Steve asks Sid to do something he thought he may never get to do again – does he want to help harvest corn?

Now, picture that big green combine. I’m sure you can imagine a few obstacles that might get in the way of a man with a walker. The ladder, for instance.

This is where problem-solving on a farm shines brightest – Steve and Sid’s grandson Randy had this one all figured out. A backhoe awaited him, to lift Sidney (as Randy held him steady) to the cab door. Sid admits that it took him a minute to figure out the controls – it had been 15 years since he sat behind the wheel of a combine. But the joy in his heart spilled over onto his face, and he wasn’t through combining for another 5 hours once he got started, harvesting 25 acres of corn. His wife Emma Rose and daughter Juanita took turns riding in the passenger seat, delighting in that smile they knew was so well deserved.

Sid said, “God still has something he needs me to do and I plan on doing it.”

Check out the photo album – the story is told so well through pictures that I’ll leave you with them.

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Farm Out Loud!

Top 10 Tips – Farm Blogging

My PR in Ag class was visited last week by Judi Graff, a farm blogger who has dedicated a blog to helping new bloggers set up their sites and tell their stories consistently. Our assignment for the week? A top 10 list based on what we learned.

My top 10 is divided up into a few categories.

For Farmers

Farm Blogs

  • Blogging is for everybody – Judi offers many suggestions on her FARMnWIFE blog for new bloggers to help with post ideas, design tips, and other advice.
  • Telling your story is free – Many of the ways people gather information are online – and it’s free to add to the internet’s wealth of knowledge in many ways (Facebook, Twitter, blogs, e-mail, etc.)
  • Your story online is important – When you take time to write or videotape a part of how you make your living, you give a face to agriculture that customers can identify with.

For Business

  • A blog gives a website life – Since it’s updated regularly, search engines like Google will move your site closer to the top of search results in your field because its algorithms prefer recently updated material
  • Blogs build customer confidence – Consumers feel more invested in your business when you open up and allow them to see your day to day operations.
  • You can be more responsive to customer concerns – If your business has an active presence online, customers will know that they can ask questions of you and get good answers.

For Bloggers

  • Know your answers to a few questions – Why do you want to blog? Who is your target audience? How are you going to encourage your readers to connect with you?
  • Keep it simple – When you choose a design, make it clean and easy to navigate without distraction
  • Make it obvious – Make sure it’s easy to find the information that people look for on a website, like information about the Farm Blogsauthor, contact info, and what to do next. The phrase Judi uses is “above the fold,” meaning on the website as it loads when you type it into the address bar and before you start scrolling. Everything a site visitor needs should be above the fold.
  • Repeat – Give site guests multiple opportunities to respond to you, like contact pages, badges, an about page, a mini about on a sidebar, and share buttons connected to each post.

I have learned a lot about blogging and social media in my PR in Ag class so far this semester. I don’t have everything perfect yet, but I’m working on it as I go. I encourage you to check out Judi Graff’s blog, and allow her to encourage you as I have to take the next step in telling your farm story.

Farm Out Loud!

Eating Intelligently

I told you in my last post that in my public speaking class, we had been writing and delivering career speeches. I wrote mine about Agriculture Advocacy, or “Ag”vocacy. I’m not sure if that counts as a “career” per se, but my professor was okay with it, so I went with it.

For a little background, I am majoring in Agricultural Communications and Agricultural Education at Missouri State University (not Mizzou, in case you were wondering). My dream job is to work with professional agriculturists (farmers, ranchers, businesspeople, marketers, etc) to manage the authentic on- and off-line presence of their sector of the agriculture industry. It’s becoming more and more important to be transparent as an industry in order to build and maintain trust in our consumer base, regardless of whether we feel we are doing anything wrong. I would also love to work as an FFA Advisor, expanding the opportunities of upcoming generations of “ag”vocates, or to work for a university extension program, helping farmers to become more efficient and more knowledgeable about new findings and technologies. However, for the purpose of my speech, I went with the communications side – an advocate for agriculture.

Interested? Here it is, for your viewing pleasure: my career speech.

Eating Intelligently: Agriculture Advocates and You

According to Terrence Loose in a recent Yahoo! News article, Agriculture is the number one most useless college major. As an Agricultural Communications student at MSU, I would like to challenge that assertion. Does the agriculture industry have a significant effect on your day to day life? It is the job of agriculture advocates to serve as the voice for food and fiber producers to consumers. Agriculture advocacy is both an engaging job and a career that can truly make a difference.

First, I’ll give you an agriculture advocate’s job description, and then I’ll show you how this career is important to consumers.

Advocates for agriculture, also called public relations professionals, engage in dialogue with producers and consumers alike.

A job description might include things like:                                                 
1. Writing press releases
2. Planning corporate events
3. Making sales pitches
4. And even managing the internet presence of a business or public figure through Facebook, Twitter, blogs, and other sites.
Agriculture public relations is all about engagement.

It includes working with farmers to help them tell their story directly. It also involves explaining the science and technology of agriculture to a consumer base that is worldwide and largely generations removed from the family farm.

I’ve explained what an agriculture advocate might do on a daily basis and what the overall goal is for the career. Now I’d like to highlight the importance of this career in your daily consumer life.

Agriculture public relations can make a huge difference in how consumers view the companies that have a hand in food and fiber production. I asked earlier about the agriculture industry’s effect on daily life. I would contend that the industry has a significant part in day to day life. To make use of an old cliché, everyone in the world has to eat.

In fact, the relationship you have with your food and its sources is very important. It determines what you eat, where you buy, and how good you feel about what you consume. It may also determine how you vote on ballot issues.

Having a good food relationship depends on the consumer learning enough about how the food is produced, stored, shipped, and cooked to feel confident eating it.

This is where the agriculture advocate comes in. To find out about your food, you might look to a number of sources. You may check out the Food Safety page on Tyson Chicken’s website. Maybe you’ll find a news article that could open your mind to the idea of genetically optimized seed. Perhaps you’ll come across a YouTube video of a local farmer giving a tour of his cattle operation, so you choose to buy beef directly from the farm. All of these are examples of ways agriculture public relations can help consumers make informed decisions when it comes to food.

Public relations professionals in agriculture help us make decisions about our food by providing valuable content online. They also work with producers to help them show their consumer base what really happens on the farm.

The French writer Francois de La Rochefoucauld said,

“To eat is a necessity, but to eat intelligently is an art.”

Will you join me in allowing agriculture advocates to help us eat intelligently?

If consumers eat intelligently, and producers continue to produce intelligently, wouldn’t we have an easier time of it? I think it will take our industry being transparent and open to questions, even when accusations are flying. It’s tough, but it’s worth it.

Farm Out Loud!

thanks to Agriculture Impressions for the factoid photos. Check them out on Etsy for more.

Saving the World… Through Science

Guest Blogger! Well, almost.

In my Honors COM 115 class (public speaking), we’ve been writing and presenting speeches about our chosen careers this past week. As one of only 2 “ag” students in my class, naturally I was interested in what the other would have to say. I gave my speech on Agriculture Advocacy (talk about a mouthful); he gave his on Genetic Engineering. It’s difficult to talk about any career for 3+ minutes and make it interesting, but even more so for topics that are technical in nature, or that people just don’t know much about. I must say, I was impressed with my fellow aggie’s speech. Enough so that I was willing to be a dork and ask for a copy of it for my nerd farming blog.

So here it is: for your reading pleasure, a speech on the importance of  a career in genetic engineering by Justin Conover, a Cell and Molecular Biology major at Missouri State University.

Saving the World, One Plant at a Time

“Have you ever wanted to save the world?

When I was younger, I dreamed of being just like my favorite superhero, Superman. I dreamed of flying around the world, lifting large rocks off beautiful women and saving babies from evil, all while living the life of a businessman.

Now, however, I am dreaming of becoming a different kind of superhero, one who saves the world using science.

My name is Justin Conover and I am a freshman honors college student at Missouri State University, planning a career in genetic engineering.

Today I want to explain to you how genetic engineering can save the world, what qualifications it takes to become a genetic engineering research scientist, and tell you some of the benefits being this career has in today’s world.

First, let’s take a look at why the world needs superheroes and how genetic engineering can save the world.

Currently there are 6.7 billion people on Earth, but according to a report in 2010 by Dr. Pamela Ronald, a professor of plant pathology at the University of California at Davis, this number is projected to be close to 9.2 billion by the year 2050.

The question is how will we feed them?

There are already people around the world that do not have food to eat, not because they can’t afford it, but because it is not available to them. And with the traditional agriculture production yield, there is no way that we will be able to produce enough food to feed everyone.

This is where genetic engineering comes in. Genetic engineering is the use of recombinant DNA technology to alter the genetic makeup of an organism which improves its yield and nutritional value, along with added benefits such as pharmaceutical advantages and ecological gains.

Examples of genetically engineered plants include Bt corn, which includes an insecticide from a common bacteria; Round-up ready soybeans, which are resistant to Round-up, a herbicide manufactured by Monsanto; and golden rice, which contains small amounts of vitamin A used to prevent childhood blindness in many third-world countries.

These genetically engineered crops have led farmers to have higher production rates, provided consumers with lower prices of food, and given vitamins to those who otherwise could not get them.

The people that create these genetically engineered crops in the lab are called genetic engineering research scientists. Most genetic engineering research scientists have a doctorate degree in a biological science such as genetics or microbiology, which takes an additional four years after the completion of a bachelor’s degree to obtain. Many of these scientists have both their doctoral degree, or Ph.D., and their doctor of medicine, or M.D.. They spend most of their time working with a small team in a laboratory with strict cleanliness and safety standards. Research scientists often spend 35 to 40 hours a week in the lab, but additional hours are occasionally required for special projects.

Genetic Engineering research scientists also have great benefits. The average research scientist makes 65,000 dollars a year, according to stateuniveristy.com. Some of the benefits they can receive include paid holidays and vacations, health insurance, and pension plans. Plus, they get the satisfaction that what they are doing will make a direct influence on someone’s life and that they may save hundreds of lives by testing and creating genetically engineered crops. But perhaps the greatest benefit of all is knowing that their work will not only affect those close to them and alive today, but it will help people around the world for generations to come.

Just like Superman, being a genetic engineering research scientist requires you to take action and save the world, but instead of sheer strength and the ability to fly, research scientists use the power of science to complete their tasks. Being a research scientist is a very rewarding career, as you will most likely make decisions and discoveries that will affect people around the world. People are in desperate need of saving from poverty, starvation, and malnourishment.

That is why I have decided to become a genetic engineering research scientist and start saving the world through science.”

Justin Conover is a freshman Honors College student at Missouri State University majoring in Cell and Molecular Biology pursuing a career in Genetic Engineering. He is a 2011 graduate from Pattonsburg High School in Pattonsburg, MO. In high school, he was a part of FFA, FBLA, Student Council, National Honor Society, and was the Class of 2011 Secretary. He served as the Pattonsburg FFA Chapter President and as the Area II Treasurer. He competed on multiple contest teams in FFA, including Prepared Public Speaking, Poultry Evaluation, and Farm Business Management.

Farming out loud is more than just what I call “geeking out” with others in your field. It’s having the courage to speak up and tell you story when you know not everyone listening is on your side.

Farm Out Loud!

Ag Day Agvocacy

National Ag Day is coming up March 8. What are you going to do to celebrate?

What is National Ag Day? It’s sponsored by the Agriculture Council of America, a non-profit organization made up of leaders in the ag industry. Here’s what agday.org says about the day:

National Ag Day is a day to recognize and celebrate the abundance provided by agriculture. Every year, producers, agricultural associations, corporations, universities, government agencies and countless others across America join together to recognize the contributions of agriculture.

The site also has a great outline of goals for Ag Day.

Every American should:

  • Understand how food and fiber products are produced.
  • Appreciate the role agriculture plays in providing safe, abundant and affordable products.
  • Value the essential role of agriculture in maintaining a strong economy.
  • Acknowledge and consider career opportunities in the agriculture, food and fiber industry.

There are lots of ways that you can get involved in the celebration. The best way I can think of is to tell your story somewhere where people outside of agriculture can see/hear/read it. You can highlight something about what you do, why it’s important, and why agriculture plays a big role in America. A fellow blogger, Ryan Goodman at agricultureproud.com, is hosting a month’s worth of guest posts from people in different aspects of agriculture about what they do and why they are proud to be a part of agriculture. You can read about how to contribute here.

What should you write about? Well… if you’re a nerd farmer, and I suspect that you are, then you’ve probably done something pretty cool in the last year that you’re proud of and excited about. I’ll give you an example: my dad.

Dad participated in a couple of different row crop competitions during the growing and harvest season for first-crop soybeans this past year. The farm split a soybean field in half between two different varieties of seed from two of the biggest seed company competitors in our area, Asgrow and Pioneer. He chose a field that was unique – they had installed drainage tile (underground tubes that drain off excess water) in a pattern that meant that the whole field got tile every 40 ft. This meant the field could be planted earlier than normal because the ground would be dry enough, and that excess rain wouldn’t become as much of a problem. They also took systematic soil samples so they would know which sections of the field needed which nutrients to support a good soybean crop. Once the field was planted and marked for the different seed varieties, the whole field was treated the same.

They did a few things differently than they had in the past, including their methods for fertilizing and spraying insecticides and fungicides. Since they had the soil samples from each section of the plot, they were able to employ a variable fertilizer application method that made sure every section got what it needed without undue waste. Then they scouted the field for insects and other problems once or twice a week, and if they saw bugs, they sprayed.

In fact, the last time the field needed an insecticide application, the plants were so tall that the sprayer wouldn’t fit over them, so Dad hired a plane to fly over and administer the insecticide. Towards the end of the season, they also applied fungicide to the entire field to keep fungus out and keep the plants healthy.

When it came harvest time, a judge came out to make sure everything was done by the book, and Dad harvested 2 continuous acres of each variety of soybeans for entry into the contests.

In the competition sponsored by Asgrow and Dekalb, called Yield Chasers, a yield of 72.3 bushels/acre was recorded, winning first place in Central Missouri.

In the contest sponsored by Pioneer, called Missouri Soybean Yield Contest, the farm won 2nd place in Central Missouri with 71.48 bu/acre.

Basically, my dad and Brauer Farms are some of the best soybean farmers in the state of Missouri. In fact, as a senior in high school last year (the same crop year as the soybeans that won the trophies above), I was able to help with the soybean crop and submit samples of it to the State Fair FFA Contest in Sedalia. Does the following photo need any other explanation?

This little story has probably reminded you of a story you’d like to tell, whether it be about a contest, a gadget, or just a not-so-typical day on the farm. So tell it!

Farm Out Loud!

Winter Projects

When it’s very cold outside, or generally wintertime, there are a lot of seeds in the fields around home. Mostly winter wheat, which does best with hard freezes and such, hence the name. There are lots of seeds, but not lots of farmers in the fields. It’s not surprising that weather determines what farmers do on a daily basis. But a whole winter? That’s a lot of time.

I used to have a sneaking suspicion that my dad went to “work” on winter days just to stoke the fire and farm out loud at the shop. I was right about him spending time in the shop, and I’ve been there enough times to know that a whole lot of farming out loud goes on there. But, there’s actually a lot of work to be done in the winter. There’s paperwork to fill out (and tax forms, oh joy), and there is machinery to clean up, fix up, and generally get ready for the hectic work of spring (and all the other seasons).

This winter, my dad has been working in the shop on the John Deere 4960. It needed new interior. So what did it get? The works, of course. Not only does it have a freshly installed interior, it also has a very detailed, not to mention good looking, paint job. This is one of those little stories that wouldn’t necessarily get told to the world. But this is where a whole host of nerd farming comes in. My dad is a perfectionist when it comes to, well, everything, and that includes his winter project. So he was a little proud of himself, unsurprisingly. (I mean, check out that paint job in the slide show!) First, Dad told his friends on Facebook about his good-as-new tractor. Then, he took his story to the nerd farmers who care the most. He clicked over to a forum on AgTalk about machinery and proceeded to let other farmers check out his hard work. Some of them want to give him directions to their shop so he can spruce up some other local machinery in John Deere green.

http://talk.newagtalk.com/forums/thread-view.asp?tid=286605&mid=2223317#M2223317

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This is a great example of somebody with a pretty cool story taking it directly to the readers who want to hear about it. Props to Dad for totally getting this stuff I’m learning about in school. It’s proof to me that it’s worth my time to learn. Telling your story directly, to the people who want to hear it, when they want to hear it – that’s farming out loud at its best.

Have you found your opportunity to

Farm Out Loud?

Passion

 I wrote in an earlier post about how important passion is to me when it comes to careers. I think it makes the difference between a life of joy and one of regret. It’s more than that, though. I love this quote (above) because it makes so much sense. The biggest determinant of a person (or business, or industry)’s  success is their drive and commitment to their cause. I know I would rather do business with someone who is excited about what they’re doing and excited to allow me to be a part of it than with someone who is just doing their job. To me, that’s the difference between a job and a career. If you’re doing what you love because you love it, it’s a career. If you’re doing something, in order to get something that will allow you to do what you love… that’s a job.

I have a friend who makes amazing jewelry. She takes unique silverware patterns that she finds at antique stores and yard sales, and remakes them into something truly special. Spoons, forks, and butter knives become rings, bracelets, and necklaces. The most exciting part for customers is bringing in their own inherited silver sets, if they’re willing to part with their intended use. She’s had whole sets of family Christmas presents made from just a few pieces of great-grandma’s first silver pattern. The most exciting thing for my friend is taking on new projects. Her newest idea? Antique buttons. I can’t wait to see what she does with them.

Time for a shameless plug before I go on. My friend’s company is called The SilverSmiths, and it’s based in central Missouri. 

            

The SilverSmiths are just one example of a business, and a person, with a passion for what they do. Deb, the founder, is so excited about her creations that it’s contagious. It’s obvious that this project is more than just a job – it’s a fun and rewarding career. Her workshop is full of inspiration and her friends are very willing advertisements. I  have several pieces, and I love knowing that I’m one of a few who know where to get something so unique. I’m going to relish that idea, because I know it won’t last long. Her secret’s out!

Now, to bring this idea full circle, let’s consider this idea in the context of agriculture. There are honestly very few people who work in the agriculture industry who are not passionate about the work they do. And, let’s be honest: they aren’t in it for the money. So, here we are with a bunch of farmers, ranchers, marketers, communicators, service providers, engineers, scientists, (and the list continues) with a passion for their careers. How can you share your passion? If you happen to be a row crop farmer like my dad, then you spend a lot of your time alone, in a quite literal field. You can imagine a day like that to be as exciting or a boring as you want. Either way, nobody knows about it.

I’ve been reading a good book (do you believe that it’s a textbook? my nerd is showing, sorry about that) by David Meerman Scott called The New Rules of Marketing & PR. A lot of my seemingly original ideas probably originate from this book, and I highly recommend it. Or you can go for the free versions he posts on his blog and website. (oops, that was another plug, and I didn’t even warn you that time…. oh well, it’s worth it, I promise)

Back to your day in the field.

What if, after a particularly interesting day in the field, you decided to tell the world? Where would you turn first? Probably the same place your customers would: Facebook, Twitter, a website, maybe a blog. Now, you share your story in your own words, be they printed, spoken, or photographed. You now have something out there that people will find when they’re wondering about you. When your loyal customers wonder what you’ve been up to after you’ve missed a couple of days in the coffee shop, there you are. And most interestingly, when someone wonders about where their food comes from and want to see a face or a name behind it, they can find you!

Of course, there is a variety of kind of technical things that can go on behind the scenes to make sure you come up in Google where you want to be found. But the truth is, the things I’m suggesting here are really user friendly ways to get your story out there. The sites will even walk you through the steps. So what are you waiting for?

Farm Out Loud!