Posted by Laura Wolf (farmoutloud)
I wrote in an earlier post about how important passion is to me when it comes to careers. I think it makes the difference between a life of joy and one of regret. It’s more than that, though. I love this quote (above) because it makes so much sense. The biggest determinant of a person (or business, or industry)’s success is their drive and commitment to their cause. I know I would rather do business with someone who is excited about what they’re doing and excited to allow me to be a part of it than with someone who is just doing their job. To me, that’s the difference between a job and a career. If you’re doing what you love because you love it, it’s a career. If you’re doing something, in order to get something that will allow you to do what you love… that’s a job.
I have a friend who makes amazing jewelry. She takes unique silverware patterns that she finds at antique stores and yard sales, and remakes them into something truly special. Spoons, forks, and butter knives become rings, bracelets, and necklaces. The most exciting part for customers is bringing in their own inherited silver sets, if they’re willing to part with their intended use. She’s had whole sets of family Christmas presents made from just a few pieces of great-grandma’s first silver pattern. The most exciting thing for my friend is taking on new projects. Her newest idea? Antique buttons. I can’t wait to see what she does with them.
Time for a shameless plug before I go on. My friend’s company is called The SilverSmiths, and it’s based in central Missouri.
The SilverSmiths are just one example of a business, and a person, with a passion for what they do. Deb, the founder, is so excited about her creations that it’s contagious. It’s obvious that this project is more than just a job – it’s a fun and rewarding career. Her workshop is full of inspiration and her friends are very willing advertisements. I have several pieces, and I love knowing that I’m one of a few who know where to get something so unique. I’m going to relish that idea, because I know it won’t last long. Her secret’s out!
Now, to bring this idea full circle, let’s consider this idea in the context of agriculture. There are honestly very few people who work in the agriculture industry who are not passionate about the work they do. And, let’s be honest: they aren’t in it for the money. So, here we are with a bunch of farmers, ranchers, marketers, communicators, service providers, engineers, scientists, (and the list continues) with a passion for their careers. How can you share your passion? If you happen to be a row crop farmer like my dad, then you spend a lot of your time alone, in a quite literal field. You can imagine a day like that to be as exciting or a boring as you want. Either way, nobody knows about it.
I’ve been reading a good book (do you believe that it’s a textbook? my nerd is showing, sorry about that) by David Meerman Scott called The New Rules of Marketing & PR. A lot of my seemingly original ideas probably originate from this book, and I highly recommend it. Or you can go for the free versions he posts on his blog and website. (oops, that was another plug, and I didn’t even warn you that time…. oh well, it’s worth it, I promise)
Back to your day in the field.
What if, after a particularly interesting day in the field, you decided to tell the world? Where would you turn first? Probably the same place your customers would: Facebook, Twitter, a website, maybe a blog. Now, you share your story in your own words, be they printed, spoken, or photographed. You now have something out there that people will find when they’re wondering about you. When your loyal customers wonder what you’ve been up to after you’ve missed a couple of days in the coffee shop, there you are. And most interestingly, when someone wonders about where their food comes from and want to see a face or a name behind it, they can find you!
Of course, there is a variety of kind of technical things that can go on behind the scenes to make sure you come up in Google where you want to be found. But the truth is, the things I’m suggesting here are really user friendly ways to get your story out there. The sites will even walk you through the steps. So what are you waiting for?
Farm Out Loud!