Blog Archives

Working with the Best People in the World

Lord, we thank You for the opportunity to work with the best people in the world, America’s farmers and ranchers, and for the chance to help them to do Your work in feeding Your world.

Al Gustin of KFYR in North Dakota, this year’s Farm Broadcaster of the Year, presented by the National Association of Farm Broadcasters and sponsored by Syngenta.

This week, I’ve had the honor of participating in the 69th annual NAFB convention as a student member. Janet Adkison, an MSU alumna and successful farm broadcaster at KMZU radio in Carrollton, Missouri, invited communications students from across the nation to experience the event. Janet served as this year’s NAFB Vice-President and is the NAFB president-elect for the upcoming year. Her goal on the NAFB Board of Directors has been to increase participation of young members and future professionals in the griculture industry, many of whom will soon have ties to farm broadcasting. Her mission has been a success. When she began work with the board, student membership was at a total of 7 students. Thanks to her diligent work, student membership is predicted to reach 40 before the end of this year. Nine students attended the conference – six from Missouri State, and one student each from Western Illinois University, Texas Tech, and Oklahoma State University through Agriculture Communicators of Tomorrow.

Today, I sat in on professional development sessions and attended an awards luncheon in the presence of farm broadcasting legends the likes of Orion Samuelson, Max Armstrong, representatives from Brownfield Ag News and RFD TV, an that’s not even touching the tip of the iceberg.

My time here has been full of unique opportunities, and it means the world to me that I was chosen to participate in the inaugural year of the NAFB college experience.

Farm Out Loud!

Top 10 Tips – Farm Blogging

My PR in Ag class was visited last week by Judi Graff, a farm blogger who has dedicated a blog to helping new bloggers set up their sites and tell their stories consistently. Our assignment for the week? A top 10 list based on what we learned.

My top 10 is divided up into a few categories.

For Farmers

Farm Blogs

  • Blogging is for everybody – Judi offers many suggestions on her FARMnWIFE blog for new bloggers to help with post ideas, design tips, and other advice.
  • Telling your story is free – Many of the ways people gather information are online – and it’s free to add to the internet’s wealth of knowledge in many ways (Facebook, Twitter, blogs, e-mail, etc.)
  • Your story online is important – When you take time to write or videotape a part of how you make your living, you give a face to agriculture that customers can identify with.

For Business

  • A blog gives a website life – Since it’s updated regularly, search engines like Google will move your site closer to the top of search results in your field because its algorithms prefer recently updated material
  • Blogs build customer confidence – Consumers feel more invested in your business when you open up and allow them to see your day to day operations.
  • You can be more responsive to customer concerns – If your business has an active presence online, customers will know that they can ask questions of you and get good answers.

For Bloggers

  • Know your answers to a few questions – Why do you want to blog? Who is your target audience? How are you going to encourage your readers to connect with you?
  • Keep it simple – When you choose a design, make it clean and easy to navigate without distraction
  • Make it obvious – Make sure it’s easy to find the information that people look for on a website, like information about the Farm Blogsauthor, contact info, and what to do next. The phrase Judi uses is “above the fold,” meaning on the website as it loads when you type it into the address bar and before you start scrolling. Everything a site visitor needs should be above the fold.
  • Repeat – Give site guests multiple opportunities to respond to you, like contact pages, badges, an about page, a mini about on a sidebar, and share buttons connected to each post.

I have learned a lot about blogging and social media in my PR in Ag class so far this semester. I don’t have everything perfect yet, but I’m working on it as I go. I encourage you to check out Judi Graff’s blog, and allow her to encourage you as I have to take the next step in telling your farm story.

Farm Out Loud!